USER:  Gen-Y male, making $90,000 upwards.  Tech Savvy.  Demands a car that is agile, stylish, and and fitting for single-man's lifestyle.

SUCCESS:  The final result was well received and continues to move forward into production feasability. 

KEY POINTS:

Narrow center console  = more space  (We used "shift-by-wire" as opposed to a gear box, allowing for extra space in a typically narrow car)

Steering Wheel controls are primary = Simplified Driver Focused Interaction (steering wheel controls allowed for easier access and focus on the road, while opening space by removing button clutter)

3D interface = Hierarchical ease (using multiple screens and projections allowed the interface to have a depth which establishes hierarchy and interest.  Usability becomes easier to understand)

Angled Map = Intuitive usability (the navigation is at an angle to mimic the way a typical person would lay a fold-able map flat to read)

INTERIOR DESIGN

FULL VIDEO OF ANIMATION BELOW

• Physical metal rings are used with digital projection to cater to the user who values 'physical quality' (well made products), but still expects quickness of digital information.

• The center navigation screen is intersected by a projection which allows for richer dimension and depth in the display.

• Interactions appear on the screen closest to the user, to establish usable priority and hierarchy.

• Only information necessary for the immediate action is visible (no excess information or distraction).

• Transitions are used to allow user to make connections between their choices and outcome.

• Navigation is pitched forward like a handheld map for intuitive use.